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  Creator Insights  Why Your 3K Reel Rate is Killing Your Content Career
Creator Insights

Why Your 3K Reel Rate is Killing Your Content Career

—

Let’s talk about that 3K Reel rate.

Yeah, it sounds like a quick bag — until you realize you’re setting your whole content career on fire.

Here’s the truth:
When you undercharge, brands expect more for less — not just from you, but from everyone.

You’re doing strategy, scripting, filming, editing, and influence — for less than what they spend on lunch.

That’s not hustle.
That’s burnout.

Real creators in Nairobi are charging 15K, 30K, even 80K — not because they’re famous, but because they know their value.

When you raise your rate, you raise your standard.
You attract serious brands.
You get taken seriously.

The goal isn’t to be cheap — it’s to be worth it.

This is Nairobi Spotlight.
We’re not here to chase likes — we’re here to build legacy.

Charge smart. Create bold.
And stop playing small.

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