Ever wonder how your favorite Kenyan influencer lands all those brand deals?
It’s not just luck — it’s strategy.
They create content with intention — not just vibes.
Every post is part of a bigger plan:
— Show personality
— Build trust
— And prove they can influence buying decisions.
Then they send cold emails, DM brands directly, or get listed on creator platforms.
They have media kits — like digital CVs — with stats, sample work, and rates.
Some even pitch content ideas before the brand asks.
That skincare collab? That hotel staycation?
It probably started with a message like:
“Hey, I love your brand. Here’s how I can bring it to life.”
It’s not magic. It’s marketing.
This is Nairobi Spotlight.
Where we show you what’s really happening behind the feed.
Hit follow — we don’t just scroll, we study the game.
