Nairobi creators aren’t just making content — they’re running the new-age PR game.
Think about it.
A skincare brand launches in Nairobi today…
Within hours, 10 creators have reviewed it, 3 are trending on TikTok, and it’s already sold out in their DMs.
No press release.
No billboard.
Just a clean hook, relatable delivery, and a creator who understands the algorithm.
Brands don’t just work with creators anymore — they depend on them.
For launches.
For storytelling.
For viral buzz that actually converts.
A well-placed reel from the right Nairobi creator can drive more engagement than a full agency campaign.
They know how to speak the language, build trust, and move product — all from their phones.
Creators are the new marketers.
The new PR.
The new everything.
This is Nairobi Spotlight.
Where content is influence — and creators run the game.
Hit follow. Because the rules have changed
